The International Journal of Management, Economics and Policy (IJMEP) is now accepting submissions for its upcoming issue. Our journal is dedicated to providing a platform for the dissemination of innovative research and empirically grounded insights that help shape the understanding and practice of management, economics, and policy-making.
For the forthcoming issue, we seek high-quality articles that contribute to current academic discourse and educational practice on brand communication, brand management, and their intersections with digital transformation, sector specificity, and global trends.
Focus and Objectives
In a rapidly changing economic, technological, and societal environment, the successful positioning and management of brands present ongoing challenges and opportunities for both academics and practitioners. We therefore invite contributions that address the following guiding questions:
- How can brands be strategically positioned, managed, and communicated in an increasingly complex and internationalized environment?
- What innovative strategies and instruments are available to strengthen consumer engagement and brand community building in both digital and analog contexts?
- Which approaches and metrics are most effective in evaluating the success of brand communication and its influence on consumer behavior and brand equity?
We value submissions that bridge theory and application, deliver novel insights, and foster knowledge transfer between research, teaching, and professional practice.
Suggested Topics (not exclusive)
We welcome, but are not limited to, manuscripts addressing the following areas:
- Conceptual and strategic foundations of brand communication: Frameworks, models, and case studies on brand positioning, identity, and value creation.
- Operational and sector-specific communication approaches: Empirical results and best practices from fields such as politics, healthcare, sports, technology, fashion, luxury, and non-profit.
- International and intercultural dimensions: Research on challenges, opportunities, and solutions for brands operating across borders and cultures, including alliances, licensing, franchising, and international campaigns.
- Digital innovation and new media: The role of social media, influencers, mobile platforms, virtual/augmented reality, and data analytics in shaping new forms of brand communication and consumer interaction.
- Brand expansion and community building: Strategies for growth, participatory communication, and the creation of loyal brand communities.
- Measurement and evaluation: Development, adaptation, and application of metrics such as the Brand Scorecard, Balanced Scorecard, and other frameworks for assessing communication effectiveness.
- Communication instruments: Evaluation and comparison of classical and innovative communication tools (e.g., PR, advertising, event marketing, social media, guerilla marketing, shopper marketing) for achieving branding objectives.
- Target group analysis: Studies on segmentation, targeting, and consumer typologies, focusing on lifestyles, generations, cultural milieus, and new/emerging consumer groups.
- Neuroeconomic and multisensory approaches: Research on the psychological and sensorial dimensions of brand perception and communication.
Submission Categories
- Original Research Articles: Empirical studies, quantitative or qualitative, that advance understanding in the thematic areas.
- Case Studies and Best Practice Reports: Analyses from industry or applied research environments, with clear relevance for research-based teaching or managerial practice.
- Review Articles / Literature Syntheses: State-of-the-art contributions or meta-analyses that summarize recent advancements and identify future research gaps.
- Short Communications and Concept Papers: Brief, innovative insights, methodological notes, or theoretical advances.
Target Audience
We invite:
- Researchers, faculty members, and students from the fields of marketing, business administration, economics, communication, media studies and related disciplines.
- Practitioners from industry and consultancy seeking research-driven best practices.
- Policy advisors and experts interested in market regulation, consumer protection, and the socio-economic aspects of brand management.
All submissions are expected to demonstrate methodological rigor, theoretical grounding, and practical relevance.
📝 Submit your manuscript:
editor@ijmep.org
🔍 Peer-reviewed submissions: [Coming soon via our online portal]
📌 ISSN: 3052-5772 (Print) | (Online)
🔗 DOI: 10.61030
🌐 Website: www.ijmep.org
There is currently no submission deadline; manuscripts are reviewed on a rolling basis.
Please carefully consult the submission guidelines on our website before submitting your manuscript.
We look forward to scholarly and practice-oriented contributions that advance the interdisciplinary and international discourse on brand communication and management.
